Vertu is a brand only for the wealthiest that are into expensive and luxury handcrafted mobile phones. To own a Vertu, you should be super rich and spend money daily, just like breathing. To those who do not live a luxurious life like me, we will never understand why someone would pay $42,000 for a phone. This is the same someone who pays $1,000,000 for a horse, $40,000,000 for a yacht and $$500,000 for a set of wheels. Guess this is the difference between the low life and the high life.